The branding for Cups, Mugs & Dogs should be fun, playful and visually appealing. The main idea is to combine the three main elements of the brand – hot dogs and cocktails – in a way that is cohesive and memorable. The colors chosen, French toast orange and blue tind, are vibrant and complementary, making them perfect for a lively food truck concept.
To start, the logo is the focal point of the branding. It is simple and easily recognizable, incorporating the elements of hot dog, dackel and Moscow mule cocktail mug. The logo feature a stylized hot dog like dackel holding a Moscow mule mug.
The branding include a consistent use of typography and graphics throughout all promotional materials. is a rugged, confident, and stylish brush font. Hand-lettered with a brush pen on paper, it includes swashes, ligatures, and lowercase alternates for a more authentic feel, reflecting the fun and energetic nature of the brand. Additionally, the graphics used are simple, yet eye-catching, with a focus on brand elements.
To tie the branding together, Cups, Mugs & Dogs incorporate these elements into their food truck design. The truck could be painted in a combination of French toast orange and blue tint, with cartoon-like images of hot dogs, dackels and cocktails on the sides. The design of the truck could also feature these elements on the menu boards, napkins, and other promotional materials.
Overall, the branding for Cups, Mugs & Dogs is fun, playful, and visually appealing, incorporating the elements of the brand in a cohesive and memorable way. The use of French toast orange and blue tind as the brand colors will help create a lively and energetic atmosphere, making Cups, Mugs & Dogs a must-visit for anyone looking for a fun and delicious food truck experience in Plovdiv, Bulgaria.
